The Chinese electronics giant, Lenovo said they intend to create a new brand, starting next year, oriented "services and connected devices," with a marketing model exclusively by the internal channel.
See also : iOS 8.1 is now available
This choice is an attempt to tackle the growing dominance of its Chinese rival Xiaomi , which was so successful in selling smartphones online during the summer, and also to reverse the current sales leader, Samsung.
Lenovo has gradually entered the mobile market in recent years, consistently maintaining both its mobile business, but also the PC, and on its own territory but also abroad. In addition, the Chinese company took the opportunity to acquire various companies such as Motorola Mobility, it has agreed to purchase from Google earlier this year.
However, since Xiaomi arrived on scene with the launch of its first smartphone in 2011. Competing companies such as Lenovo have been forced to undergo the sales of this new player, and realized that the Beijing-based company recorded significant gains in the Chinese market, thanks to its huge success on the net - his only business model.
The company has gained an excellent reputation in its short existence, offering decent smartphones at prices just as decent, while boarding an overlay MIUI Android, which earned him a big hit with users. A smart marketing strategy with several promotional events allowed the Chinese company to sell a maximum of smartphones in minutes, and careful control of the sales chain to push more demand, also played in his favor. Now, Lenovo wants to do the same.
The electronics company has announced plans for his new company last Wednesday. It will have a different brand name and will have its own CEO. According to Lenovo, it will appear in April of next year, and will "focus exclusively on direct consumer sales, marketing and product development with a business model based on web " , the company said.
In a statement , Lenovo says that its China-based operation will help the company to "attack the market of consumer mobile devices in China, with a focus not only on equipment but also on software and development applications, while working on customer engagement near " .
According to data published in August by the research firm Canalys, in the second quarter of this year, the market share of smartphone sales in China Xiaomi has reached 14%, while Samsung, Lenovo and Yulong recorded share 12% market.
Lenovo hopes its new brand will put a spoke in the wheels of his rival, increasing its market share of smartphones in the process.
See also : iOS 8.1 is now available
This choice is an attempt to tackle the growing dominance of its Chinese rival Xiaomi , which was so successful in selling smartphones online during the summer, and also to reverse the current sales leader, Samsung.
However, since Xiaomi arrived on scene with the launch of its first smartphone in 2011. Competing companies such as Lenovo have been forced to undergo the sales of this new player, and realized that the Beijing-based company recorded significant gains in the Chinese market, thanks to its huge success on the net - his only business model.
The company has gained an excellent reputation in its short existence, offering decent smartphones at prices just as decent, while boarding an overlay MIUI Android, which earned him a big hit with users. A smart marketing strategy with several promotional events allowed the Chinese company to sell a maximum of smartphones in minutes, and careful control of the sales chain to push more demand, also played in his favor. Now, Lenovo wants to do the same.
The electronics company has announced plans for his new company last Wednesday. It will have a different brand name and will have its own CEO. According to Lenovo, it will appear in April of next year, and will "focus exclusively on direct consumer sales, marketing and product development with a business model based on web " , the company said.
In a statement , Lenovo says that its China-based operation will help the company to "attack the market of consumer mobile devices in China, with a focus not only on equipment but also on software and development applications, while working on customer engagement near " .
According to data published in August by the research firm Canalys, in the second quarter of this year, the market share of smartphone sales in China Xiaomi has reached 14%, while Samsung, Lenovo and Yulong recorded share 12% market.
Lenovo hopes its new brand will put a spoke in the wheels of his rival, increasing its market share of smartphones in the process.