Although Sony posted a net loss of more than $ 1 billion during its 2013-2014 fiscal year that ended in March 2014, the Japanese electronics giant was expected that 50 million smartphones were sold between April 2014 and March 2015. But in September, Sony decided to adjust this prediction by lowering the target of 7 million units.
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Today, it seems that Sony will cut back its forecast for smartphone sales , as reported by the Wall Street Journal.
Although the publication did not give specific numbers, she mentions that Sony will cut its forecast several million units. In addition, the Japanese giant may have intended to reduce its presence in emerging markets , particularly China. In other words, all entry-level smartphones could well be affected .
The reason that Sony is engaged in a battle that is difficult, and in order to try to challenge the cheap smartphones from manufacturers Chinese, such as Xiaomi, who took over the top spot on the continent.
Consequently, the CFO of Sony, Kenichiro Yoshida confirmed that Sony will focus more on the production of high-end smartphones. Sony will provide further details at a meeting held with the firm's investors in November.
Although the lights are not all green for Sony, the Japanese company is not alone in feeling the difficulty of imposing emerging markets . HTC seems to be the icing again after very complicated month, Samsung expects its earnings for Q3 2014 will drop 60% from last year. However, some companies manage to do well. LG expects record sales this year, while Xiaomi so just take the first place in the Chinese market, yet very competitive.
See also : Qualcomm is working on a TV dongle for streaming of 4K video from your smartphone
Today, it seems that Sony will cut back its forecast for smartphone sales , as reported by the Wall Street Journal.
The reason that Sony is engaged in a battle that is difficult, and in order to try to challenge the cheap smartphones from manufacturers Chinese, such as Xiaomi, who took over the top spot on the continent.
Consequently, the CFO of Sony, Kenichiro Yoshida confirmed that Sony will focus more on the production of high-end smartphones. Sony will provide further details at a meeting held with the firm's investors in November.
Although the lights are not all green for Sony, the Japanese company is not alone in feeling the difficulty of imposing emerging markets . HTC seems to be the icing again after very complicated month, Samsung expects its earnings for Q3 2014 will drop 60% from last year. However, some companies manage to do well. LG expects record sales this year, while Xiaomi so just take the first place in the Chinese market, yet very competitive.