The MacBook Air has been a popular product for Apple, and now Microsoft is trying to convince you that she has a better alternative to the laptop from the Cupertino: Lenovo Yoga 3 Pro .
See also : iPad Pro: Apple ready to abandon its iPad Mini range?
Microsoft continues to have a grudge against Apple, and seems to many marketing efforts in advertising featuring its products or technologies against those of his worst enemy, characterized by a bitten apple. Anyway, if the Redmond company has many times typed on Google Chromebooks, the last advertising helps compare the MacBook Air to a famous Chinese PC manufacturer Lenovo.
Advertising, spotted by The Verge , therefore opposes the Lenovo Yoga 3 Pro MacBook Air in a very musical staging entitled "Let's Dance" .
Advertising highlights the fact that Yoga is 4mm thinner than the Air, the Lenovo machine can fold completely back into a "tablet", and can be positioned in either "tent" to watch videos. The message wants to convey the Redmond is that Yoga 3 Pro is a flexible device, while the MacBook Air is not - and advertising also notes that Yoga has a touch screen while the Air not.
This is again a marketing success on the part of Microsoft, and goes with all advertising from Microsoft, including those where the Redmond company compares its Surface Pro 3 hybrid with the MacBook Air.
Of course, it is unlikely that these campaigns persuade Apple fans to go to the worst enemy what Windows, and a quick glance at the YouTube comments of these ads in point.
However, one can not deny that watching these computers do breakdance be fun!
See also : iPad Pro: Apple ready to abandon its iPad Mini range?
Microsoft continues to have a grudge against Apple, and seems to many marketing efforts in advertising featuring its products or technologies against those of his worst enemy, characterized by a bitten apple. Anyway, if the Redmond company has many times typed on Google Chromebooks, the last advertising helps compare the MacBook Air to a famous Chinese PC manufacturer Lenovo.
Advertising, spotted by The Verge , therefore opposes the Lenovo Yoga 3 Pro MacBook Air in a very musical staging entitled "Let's Dance" .
Advertising highlights the fact that Yoga is 4mm thinner than the Air, the Lenovo machine can fold completely back into a "tablet", and can be positioned in either "tent" to watch videos. The message wants to convey the Redmond is that Yoga 3 Pro is a flexible device, while the MacBook Air is not - and advertising also notes that Yoga has a touch screen while the Air not.
This is again a marketing success on the part of Microsoft, and goes with all advertising from Microsoft, including those where the Redmond company compares its Surface Pro 3 hybrid with the MacBook Air.
Of course, it is unlikely that these campaigns persuade Apple fans to go to the worst enemy what Windows, and a quick glance at the YouTube comments of these ads in point.
However, one can not deny that watching these computers do breakdance be fun!