Meizu to launch a new brand to face Xiaomi

Meizu, a company that became famous with its mobile division, is preparing to announce a brand new one that day . The company will hold a Beijing event to reveal all the details of it, but several leaks have provided some initial indications. In addition, the company produced a teaser to whet our appetites.

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The video campaign revolves around the slogan No Blue and leaks indicate that the new brand name is Blue Charm . It is speculated that Meizu will launch two smartphones at first, both of which will at competitive prices, and will eventually build Blue Charm as a broader branded consumer electronics.

It is reported that the smartphone will have a 4.6-inch screen, and another 5.5-inch model. Both should offer a 1080p resolution. Under the hood, we should find the MediaTek eight processor cores and 2GB of RAM. If Meizu comes to market a smartphone for those on a budget, despite the Full HD screens, the firm could actually compete with Xiaomi - the obvious target for this new brand.
Other details recorded on the Facebook page of Meizu, they give us the impression that the Blue Charm series will be available in different colors, just like the iPhone 5C, and will have a design rather "modern" that will enable smartphone it to distinguish it from other low-cost devices on the market today.

While smartphone Meizu traditionally use Android as the operating system, coupled with the overcoat Flyme of the company, there is a possibility that the Blue Charm series does not benefit. A set of pictures from China show what appears to be new smartphones with a different user interface that we have seen so far. The source speculates that this is a modified version of Sailfish launcher Jolla. The question is whether it will be good that in the final product.

There is another possibility. Meizu is one of the partners Canonical Ubuntu Mobile and recently reiterated its intention to release a smartphone running the operating system. Is the Charm Blue could be the first? We should know very quickly.
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