There was a time when BlackBerry has dominated the smartphone era. But that time was before Android and iOS are launched, by cannibalizing the market with intuitive and user-friendly touch features, and a huge selection of third party applications.
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Despite numerous attempts to release a new device and applications that would make its most popular platform, BlackBerry now has a market share of smartphones around 1%. In other words, Canadian society is almost nonexistent, only his aura still allows it to exist.
So, as the firm can get away? According to sources, BlackBerry plans to introduce Android devices running BlackBerry OS instead . While this may seem surprising, it's what Reuters reports. This publication is based on interviews with "four familiar with the matter" , which state that the BlackBerry "considering" this change .
It is therefore possible that the decision has not been taken yet, or that the information available to those sources be inaccurate. But the idea of a BlackBerry smartphone seems plausible, and it might please the fans of smartphones equipped with a physical keyboard.
This first BlackBerry Android device could be a smartphone with sliding keyboard that the company has shown briefly to an event that took place earlier this year.
Abandonment of equipment for the software?
This choice would be a big step for BlackBerry. But it would be the culmination of a number of small changes made by the company in recent years . The BlackBerry Messenger application is now available for Android and iOS. BlackBerry OS 10 can run some Android applications, in addition to the native BlackBerry applications, and even the Amazon Appstore for Android is pre-loaded into the OS. In other words, the company has already expanded to other horizons in recent months.
Does this mean that BlackBerry OS 10 died? Not necessarily. The company could continue to offer smartphones running its own operating system, as well as new products running Android. But if it happens that the Android smartphone is a great success, do not be surprised if the BlackBerry begins to stop its investments on its own OS to focus on more profitable areas.
It is conceivable that BlackBerry may one day focus on application delivery and security and communication services for Android, iOS and Windows . But a good way to show that the company can still be taken seriously, is to release one or two smartphones performers other than BlackBerry OS.
See also : Instagram for the web is transformed for the good of all
Despite numerous attempts to release a new device and applications that would make its most popular platform, BlackBerry now has a market share of smartphones around 1%. In other words, Canadian society is almost nonexistent, only his aura still allows it to exist.
It is therefore possible that the decision has not been taken yet, or that the information available to those sources be inaccurate. But the idea of a BlackBerry smartphone seems plausible, and it might please the fans of smartphones equipped with a physical keyboard.
This first BlackBerry Android device could be a smartphone with sliding keyboard that the company has shown briefly to an event that took place earlier this year.
Abandonment of equipment for the software?
This choice would be a big step for BlackBerry. But it would be the culmination of a number of small changes made by the company in recent years . The BlackBerry Messenger application is now available for Android and iOS. BlackBerry OS 10 can run some Android applications, in addition to the native BlackBerry applications, and even the Amazon Appstore for Android is pre-loaded into the OS. In other words, the company has already expanded to other horizons in recent months.
Does this mean that BlackBerry OS 10 died? Not necessarily. The company could continue to offer smartphones running its own operating system, as well as new products running Android. But if it happens that the Android smartphone is a great success, do not be surprised if the BlackBerry begins to stop its investments on its own OS to focus on more profitable areas.
It is conceivable that BlackBerry may one day focus on application delivery and security and communication services for Android, iOS and Windows . But a good way to show that the company can still be taken seriously, is to release one or two smartphones performers other than BlackBerry OS.