Casio ready to launch a rival Android smartwatch Wear and Apple Watch

One could say that Casio has designed and marketed watches "smart", long before Google and Apple popularized the term. But after four decades after it introduced the digital watch, Casio Computer Company announced that it will produce a modern smartwatch , able to compete with the aforementioned companies, reports the Wall Street Journal.

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The president of Casio and COO, Kazuhiro Kashio, the watch will target men with interests in sports and outdoor recreation activities. This objective will dictate the design and appearance of the watch, which specifies that Kashio it will be comfortable and stylish.

For its future product, Kashio indicates that Casio is focusing on creating a watch that is more refined . If the company is comfortable with the offering of new features, such as a heart rate monitor or a calendar manager, the design was more imperfect according to the WSJ. "Sometimes we just showed original features and then removed these products when they do not sell well " , said Kashio. "We will try to bring our smartwatch a degree of horological perfection: a device that will not break easily, which is simple to set, and has a nice look and feel " , he continues.

Everything will depend on the price!
Although Kashio smartwatch states that would be affordable and practical, a $ 400 price would not allow the watch to stand out. This price would watch Casio in direct competition with Apple Watch, and senior smartwatches range Android Wear, such as LG Watch Urbane. It will be interesting to see what Casio will offer us. Kashio the newspaper did not reveal what the features included.

If smartwatch Casio is published in March 2016, the company will necessarily believe his luck and hope that his past will help him win . Casio will enter a market that eerily reflects the smartphone market dominated by Google and Apple. Even Pebble, which is undoubtedly the pioneer of the current smartwatch market, will provide tough competition. Yet we should not underestimate the Casio capabilities. After all, the watch industry is very profitable and represents half of total sales of Casio says the WSJ.

While Casio does not have a smartwatch that competes directly with models running Android Wear and Pebble, the company still offers some versions of its G-Shock watch that connects to Apple devices and some Samsung Galaxy devices. These watches alert you of incoming calls, received messages and they display the notifications that you have on your smartphone. In addition, they allow you to control your music from the watch itself.

If Kashio said the company will launch its shows in Japan and the United States, it does not mention its plans for international.
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