Google seems to be inspired by the online retail giant, Amazon, with a new buy button, which will be positioned in the mobile search in a few weeks. Announced today, the new feature will allow you to place orders directly through sponsored advertising results, and through Google search on your mobile device. The purpose of this button is clicked once, you will have greater purchase window with a button "Buy on Google."
See also : The Polar Loop 2 is launched
Your payment information will be directly stored at Google, and the search giant will also manage the payment pages. For its launch, the buy button will be available in the United States . There is no information whether Google will expand it to other parts of the world.
This should save a few seconds for each purchase, since the customer does not need to click on an ad, which can lead to a slow or boring site. It also strengthens the influence of Google on the commercial market, something that could bother Amazon.
Buy everywhere, anywhere
For starters, Google is partnering with "dozens" of shops , and other partners will arrive later. They will be responsible to meet orders, and users can also search for other items on the shop sold directly by Google. Google is also in partnership with eBay and other retailers, because if an ad appears in one of these companies, you will be able to click on it and you will be automatically redirected to the mobile application of the seller, to complete purchase, rather than on the mobile site.
This is what we call the "deep linking". The latter will become even more useful in Android M, since developers will be able to choose the destination when the user clicks on a link.
See also : The Polar Loop 2 is launched
Your payment information will be directly stored at Google, and the search giant will also manage the payment pages. For its launch, the buy button will be available in the United States . There is no information whether Google will expand it to other parts of the world.
For starters, Google is partnering with "dozens" of shops , and other partners will arrive later. They will be responsible to meet orders, and users can also search for other items on the shop sold directly by Google. Google is also in partnership with eBay and other retailers, because if an ad appears in one of these companies, you will be able to click on it and you will be automatically redirected to the mobile application of the seller, to complete purchase, rather than on the mobile site.
This is what we call the "deep linking". The latter will become even more useful in Android M, since developers will be able to choose the destination when the user clicks on a link.