In order to appeal to a younger generation, the world's largest manufacturer of computer peripherals undergo a major rebranding. Logitech announced it will now abandon the term "tech" in its name, since now the company is moving in the era of home automation.
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Edited by Alastair Curtis, former director of design at Nokia and now the post of chief design officer Logi, the teaser of the company's video uses a lot of bright primary colors, similar to what Nokia (now Microsoft Mobile ), used on its range of Lumia Windows Phone.
"Logitech has undergone tremendous changes, so we created an identity that is an expression of who we are today and tomorrow" , said Curtis in a statement.
More products and product categories
Since its first steps in the marketing of keyboards and mice for computers, Logi has evolved to create everyday accessories, such as Bluetooth EU Boom speakers and universal remote control for the home, the Logitech Harmony. Today, with the image of the new brand, Logi has Tease that the company will present a few twists and a few surprises in new categories with new products . "We have invited back Logitech, with the creation of products that seek to mix advanced technology and design to bring you amazing experiences " said Bracken Darrell, Logitech president and CEO, in a statement.
Although Logi has not revealed details about these new product categories, Curtis nonetheless mentioned that we will see the new branding efforts on the Internet of Things (IoT). In this sector, Logi face Belkin, who adopted a somewhat similar strategy.
Despite rebranding efforts, facing the consumer, the name of the company will remain Logitech Logi Internationa l. Popular products dedicated to the information industry should continue to be marketed under the Logitech brand. In other words, the new logo is part of a new emphasis on design. It is shorter, has a more modern font and the logo should be easier to print on small products because it has fewer letters.
But this rebranding effort is under discussion for two years, revealed Darrell. The project is part of efforts by the CEO to turn the company around.
See also : HTC Aero: it could offset the conservative One M9
Edited by Alastair Curtis, former director of design at Nokia and now the post of chief design officer Logi, the teaser of the company's video uses a lot of bright primary colors, similar to what Nokia (now Microsoft Mobile ), used on its range of Lumia Windows Phone.
More products and product categories
Since its first steps in the marketing of keyboards and mice for computers, Logi has evolved to create everyday accessories, such as Bluetooth EU Boom speakers and universal remote control for the home, the Logitech Harmony. Today, with the image of the new brand, Logi has Tease that the company will present a few twists and a few surprises in new categories with new products . "We have invited back Logitech, with the creation of products that seek to mix advanced technology and design to bring you amazing experiences " said Bracken Darrell, Logitech president and CEO, in a statement.
But this rebranding effort is under discussion for two years, revealed Darrell. The project is part of efforts by the CEO to turn the company around.