Content publishers can now count on a new tool to monetize their
website(s): Google AdSense Direct.
There are many ways to monetize a site. Some prefer to rely on membership,
others on the dissemination of paid content, but the display remains
the most common method. Again, the governed do not miss. Many
publishers have however turned to AdSense solution and this may
be your case.
And indeed, Google has deployed a new tool more interesting, a tool that is
currently available in the U.S.: Direct AdSense .
As its name suggests, it has only one objective: to enable publishers and
advertisers to work directly on custom campaigns. The operation of this new
service is thus akin to what most AdServers offer.
Very concretely, publishers will simply go through the AdSense platform to
create custom campaigns. They will naturally define a number of parameters
such as the total budget of the advertiser , the type of compensation
or even the duration of the operation . The tool will then send an email
to the advertiser. It only has to validate the proposal and send their
banners for the campaign run in stride.
Google, for its part, will receive a 15% commission on the total amount
of the campaign. All transactions will be managed through Google
Wallet, the electronic wallet of the firm.
The tool is not yet available in Europe, it is obviously difficult to gauge his
interest, or relevance, but I think it should interest all publishers who
do not necessarily want to go through a solution dedicated.
Besides, if you are looking for an affordable and easy to use AdServer,
nothing prevents you to turn to the solution developed by Affiz .
It ends with a video showing the operation of AdSense Direct. A very
informative moreover video.
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