"Details make the difference." Thus Kazuo Hirai, CEO of Sony presented the strategy of the Japanese giant, which after some struggled to make the transition to digital, came back strong in the race. A trend already foreshadowed in the last IFA in Berlin, where "Sony is back" was on everyone's lips.
A company's products and content that make sense, that's the last creed Sony. At its press conference opening the Mobile World Congress, Sony announced several new features that will be all part of an ecosystem of "Lifewear" or how to wear his life by recording its highlights.
SmartWear and implementation Lifelog
This intelligent and obviously connected bracelet is equipped with sensors that can record different data throughout the day. The machine interacts with a smartphone or tablet. Using the amazing Android app Lifelog that runs your life as an animated and interactive timeline, it is possible to trace all physical activities, social and leisure. We can thus see his day on a frieze that is advanced a slip of the finger or the replay with automatic replay mode.
Objects and applications that trace your every move have the wind in their sails, but I admit that the application of Sony is particularly impressive in its presentation and manipulation, and represents a real innovation in this area. The SmartWear will be available in March 2014 at a price of 99 euros, first in black and in different colors, including a special edition FIFA World Cup 2014.
Smartphone Sony Xperia Z2
Sony also introduced the new version of its smarphone star of the Xperia line: the Xperia Z2. Direct descendant of the Z1, it confirms offers the CEO of Sony the details that make the difference. It is therefore an evolution of Z1 and reproduces various known characteristics, and general design. The change is in the screen size, which goes from 5 inches to 5.2 inches, with a resolution of 1920 x 1080 pixels, powered by the quad core processor Snapdragon 2.3GHz all.
The initial storage capacity is 32 GB while from 2 to 3 GB RAM This is in part Photo / Video news that seem most interesting: the Xperia Z2 is capable of shooting 4K offers fashion super slow motion to make fluid hyper slow and has an AR (Augmented Reality) mode that allows you to add items directly in the videos that you are spinning.
Other big news: the Z2 is the first smartphone to be equipped with Noise Cancellation technology, ie cancellation of ambient noise, which can be found with a click in a totally quiet and muffled atmosphere, provided of sure that we have fitted special headsets supplied with the smartphone.
The Sony Xperia Z2 will be available in March 2014 at a price of 699 euros. Like its predecessor it is waterproof for up to 30 minutes immersion in 1 meter deep. It will run on Android 4.4 KitKat, the latest version of the Google mobile OS.
Sony Xperia tablet Z2
Since this is the Xperia day, continue in stride with the presentation of the new Sony Xperia Z2 tablet. With a 10.1 inch screen running Android KitKat, it is thinner than the previous Z1. It will offer an optional Bluetooth dock with a remote control with a unique characteristic: it also serves as a handset for calls via the internet.
Z2 Xperia tablet will be available in March.