Twitter hollow losses, its share fall, but all is well thank you for it.
Twitter has released its first results since its IPO. The record is rather mixed.
Service bluebird came into Exchange on October 31, with an introductory price set at $ 26. The value of the action quickly flew to exceed $ 73 in December, with an average of 65 dollars then. Pretty decent, certainly, but it fell to 58.30 dollars last night at 22 hours after the publication of results for the third quarter of 2013.
These results raise a number of questions.
Throughout the past year, Twitter has actually suffered a net loss of $ 645 million , after 79 million the previous year. Its turnover, it is still growing rapidly and it is thus spent $ 665 million in 2013, twice in 2012.
Again according to the results published by the American firm, Twitter would have reached 241 million users per month , 9 million more than the previous quarter. Reduced growth since the service had attracted 14 million additional users in the third quarter of 2013.
There are still a few bright spots in the lot. Twitter would actually managed to increase its advertising revenues by 121% over the year, with a nice check for $ 220 million to the key. However, and if one believes the research firm eMarketer , Twitter alone represents 0.5% of the global market, against 5.7% for Facebook and 32.4% for Google.
Fortunately, according to the latest rumors to date, giant micro-blogging would not said its last word and thus would reserve some surprises in the weeks and months to come. There is even talk he enters the field of e-commerce.
In any case, what is clear from the documentation found by Re / code. Documentation prepared by Fancy and alluding to a new service called Twitter Commerce . The latter allow manufacturers and shops to promote some of their products while giving users the opportunity to buy directly from the platform.
It is not also the first time that Twitter is interested in the subject. We will remember its previous partnerships with American Express or Starbuck Coffee.
In short, Twitter still has a few tricks up his sleeve and it is so, for this year, a turnover of between 1.15 and 1.20 billion.
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socialmedia