If you think the iPad is the best tablet Air ( but you may not agree ), you may have reason. Moreover, at the Mobile World Congress, the Apple tablet has earned the title of the best tablet of the year . But according to a Gartner publication, it is mainly the Android tablets that are selling like hotcakes.
So we thought that the market for these large touchscreens would stay still long dominated by Apple , we find via this new study are devices using the Google OS that are currently in leadership positions.
Small figure in comparison
In 2012, it sold a total of 116,348,317 tablets in the world, with over 61 million iOS and were more than 53 million Android. In terms of share, 52.8% had cake for Apple and 45.8% for other manufacturers using Google's OS.
But in 2013, things have changed. Indeed, during the year, it has sold more than 195 million touchpads. Were 70 million iOS and Android 120 million. Apple's share in the market is reduced to 36%, against 61% for manufacturers using Android.
Logical explanations
One explanation provided by Roberta Cozza, research director at Gartner, is that in 2013, tablets have become a mass phenomenon, "with a wide range of tablets based on Android is the largest budget consumer public while providing adequate specifications " . He further explained that in 2014, it will be important not only to focus on the hardware and price but also on the user experience and value of the ecosystem.
Samsung, Samsung always
If Apple is still the number one manufacturer of tablets, thanks to sales of the last quarter of 2013, Samsung is not far away. The shares of both companies were 36% and 19%. In addition, the South Korean have experienced exceptional growth of 336%. This would be explained by the enrichment of the Galaxy range, supported by extensive marketing operations. The presence of different products from Samsung also allows it to adapt to any niche.
