Google is now able to display the menus of restaurants directly in the search results
Choose a restaurant to have a good time with family or for business meals will soon be easier with Google.
It is a long time since Google would just return a simple list of links spread across dozens, hundreds or thousands of pages. The SERP, as they are called in the middle, have greatly enriched over the years, to the delight of surfers.
They are now capable of displaying wide range of information such as weather , biographies , filmographies , discographies and even calculations , currency conversions and many other things. Information that appears in the form of maps, or directly integrated into the very famous Knowledge Graph.
Google often launches new cards. The latest should delight gourmets since it will allow users to display the menu of any restaurant above the usual results. We will not need to going there to see the dishes on the card institutions located in our line of sight. Gain time is not negligible.
Interesting, but it is not finished because this famous card also has another advantage: it is able to display the prices charged by restaurants. Rates that will be refreshed constantly, and that will help us choose the best lunch restaurant, or the weekend.
At the moment, this feature is only available in the U.S., but it should be deployed in the world in the coming months. The Verge contacted the firm to try to learn more and the latter is merely stated that it was not the owner of the data used by the card. In fact, it would have approached a specialist company to implement this system, a company whose name is not known.
Anyway, if this innovation should be fun for individuals, it could pose some problems for SEOs and all companies working in the field of restoration. Companies that are suddenly much less visible than at present.