The web was only the beginning and Medium now wants to find his place among mobile users. As proof, it is now available on iPhone.
All people passionate web and new technologies inevitably know Evan Williams and it is quite logical since it is a co-founder of Blogger and Twitter. Since, obviously, much water has flowed under the bridge and "serial entrepreneur" has launched a new venture in 2012 by creating a platform for collaborative publication.
Contrary to appearances, this funny service has nothing to do with the usual blogging platforms. It should rather consider it as a gigantic virtual diary consists of thousands of publications written by the users. A journal where each person can comment on the texts of its neighbors, edit or even organize common thematic clusters.
During the first months of its existence, Medium was funded exclusively by Evan Williams, from its own funds. However, he hit the jackpot in January and raised not less than $ 25 million. Not bad, especially when you know that the service is really no economic model. At least not yet.
A simple mobile application, intuitive and ergonomic
As mentioned a little earlier, Evan Williams and his associates decided to go to conquer the hearts of mobile users by developing a mobile application only compatible with iOS yet.
It does not offer as many features as the web service. In reality, she just the bare minimum and instead it is positioned as a large virtual playlist where you will find topics like you expected, subjects that vary according to two criteria: how you use the service , and your community .
When you first launch the application and will ask you to login with your Twitter account. When this is done, it will analyze your business and you will then rise readings related to the topics you are fond. While the navigation system is based on two particularly intuitive gestures. The vertical scanner for reading the contents of the articles, and the horizontal scan to jump from one publication to another. It could not be simpler.