Everything is in the title. According to Fortune, Pebble Technology has sold more than 400,000 watches last year.
The adventure began with a simple concept imagined by a certain Eric Migicovsky . Waking up one morning, it actually had the idea of creating a portable device capable of displaying notifications from a smartphone. Having made some sketches, he went into an incubator and then he lifted no less than 375,000 dollars from private investors.
Insufficient to start production of the watch fund. Eric then had the idea to launch a participatory campaign on KickStarter to complete his round. He did not need that $ 100 000 to the base. threshold was reached in two hours. Six days later, he exceeded 4.7 million bet. In total, the campaign netted him more than $ 10 million. A true record in the history of the platform.
The production of the Pebble started in January 2013 and it took a little less than six months for the company to exceed the 80,000 units sold. The machine is then packaged quickly. According to Fortune , 400,000 watches have actually been sold last year, representing a turnover of 60 million dollars.
Not bad for a small box that had no experience in the industry, right? Yes, but this success has nothing surprising.
In fact, what makes the strength of the Pebble is its ecosystem. The success of the campaign on KickStarter was such that many developers have decided to invest in the platform.
They are even more than 12,000 today if we are to believe the latest figures. More than ten thousand developers, more than a thousand applications available, the Pebble is a phenomenon by itself and the trend is probably not ready to reverse.
Proof is, according to George Zachary (an investor), then Pebble should be twice as good this year.
Is it be true? It will wait and see but one thing is certain: Pebble will now have to deal with tougher competition. Sony, Samsung, Google will actually do anything to break into the industry.
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