BlackBerry is for sale, according to Reuters ...
In recent years, the situation of the Canadian company Research In Motion, which decided in late January to change its name to the use of the product which made its success (BlackBerry), degrades and worried. Like the European Nokia, BlackBerry has struggled to resist the launch of the first iPhone, which gave a new impetus to the markets of smartphones, and the growth rate of large V Android mobile operating system Google competitor and BlackBerry OS that develops Canada.
If the BlackBerry have long relied on their keyboard, the real highlight of smartphones, the future of the brand seems to write dotted with news that is heavily advertised to the decline in sales of smartphones, of results in free fall , layoffs and ... rumors.
Indeed, the rhythm BlackBerry rumors to sell its phone division to focus solely on the software part. The idea is not new, since a year ago, a reconciliation with the Chinese Lenovo was already mentioned. Since not much to report except a letter in late 2013 to reassure users of the brand and will be followed in early 2014 by the announcement of a loss of $ 5.9 billion [PDF] in 2013.
It was not until April 9th to see reappear rumors of sale by a source which is none other than Reuters . The news agency mentions his glimpsed with the company's CEO, John Chen, and relays a statement to the less explicit: " If I can not make money on the equipment, I will not stay in the market terminals. " .
A phrase that sounds like an admission of failure for those who wanted to revive the Canadian brand that also took the opportunity to settle accounts with the former management: " You must live in the short term. Maybe the old management team had the luxury of being able to bet that the world would come to her. I do not have all that luxury. I lose money and the money goes up in smoke. "
His comments echo those released a few hours later in another interview with Bloomberg: " I do not have specific plans to get rid of smartphones, but I have a plan to not be dependent. " .
About the ... out of context says John Chen
Strong statements that have quickly made the rounds of the web and revive the idea of a sale in the near future of telephony division to John Chen refutes his own words.
CEO BlackBerry held to review his statements in a ticket explaining that Reuters had taken out of context: " Yesterday, Reuters published an article saying that I might consider selling the phone part of our business. What I said was taken out of context. I assure you that I have at the moment in no way intended to separate myself from this part of our business. I know how much you love your BlackBerry phones. I love them too, these handsets are the heart of our business enterprise. Today, we get down to return to profitability in this business. "
We regret, however, that John Chen did not give more information about his "plan" to revive the BlackBerry.
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