Google would drop the name "Glass". But the U.S. competent authority makes its difficult. The debate is very technical.
If Google has already trademarked the name "Google Glass", she also wanted to do the same for the term "Glass". Such a maneuver, very common in enterprises of this size, which aims to protect the products and thus limit the damage that could cause counterfeits.
Only, the term "Glass" Mountain View seems to have some difficulty convincing the U.S. Patent and Trademark Office (INPI U.S.). In a letter to the web giant, the U.S. office had made some objections.
According to it, the trademark would be too much similarities with existing trademarks registered or pending, in the field of computer software. And this could lead to confusion among consumers.
Another objection is based on the fact that the word "Glass", in addition to being generic, is descriptive of the product. Indeed, the United States, it can not protect a hat called "hat".
In response, Google's lawyers have sent a letter of 1928 pages in the U.S. Patent and Trademark Office. 1,900 pages of this letter would consist of media articles referring to the Google Glass. By doing this, they want to convince the authorities that it is difficult for the consumer to make any confusion given all the media around the Google Glass.
Against the argument that "Glass" is descriptive of the product, Google responds that its connected glasses are made of plastic and titanium, and not "Glass" (glass).
A spokesman for Mountain View has already explained that "Google, like many companies, current takes steps to register and protect their brands" .
In any case, Google would like immensely to the name "Glass" to describe its product. It could just "Google Glass." But a marketing perspective, this is the smallest detail that can change many things.