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Elements of reflection to choose between responsive design, dynamic website and separate mobile site.
Google Magnifier Pixabay best practices to get the most traffic on the mobile website
Commeles sales of smartphones and tablets explode, mobile internet traffic takes a share more than important . Ignore mobile users currently constitutes a serious error which will deprive you of many visitors (ie, loss of income if you live in the pub or edit a merchant site).
Yesterday, we discussed the responsive design and the fact that Google itself encourages this approach to adapt to the mobile revolution. To make things clearer we on the subject, the company BrightEdge published a very interesting study entitled "The opportunity of mobile: How to capture 200% of the lost traffic" .
Already, it is important to know that SEO side, the Google search results are not always the same on mobile and personal computer. According BrightEdge, 62% of Google results are different on mobile. As explained in the study, for example Google takes account of the user experience on mobile sites , in order to classify the results. This parameter is not overlooked.
And now, 27% of sites are misconfigured for mobile searches, which leads to a loss of traffic by 68% on average.
Three solutions: the same results, as long as you configure
Currently, there are three ways to manage the mobile. The first, the responsive design is to publish a single site, with unique links, but static elements will appear differently depending on the size of the screen. The second is always to use the same site and the same URL, but with dynamic codes that will adapt to the platform used. And finally, the alternative is to develop two different sites with different URLs (one for mobile and one for the web).
Although Google itself seems to encourage us to adopt the highly responsive design and it can afford to have more points (but significant), the results of the study BrightEdge allow us to conclude that the engine research does not really preferably between different approaches when sites are configured.
However, misconfigurations lead to a downgrade in the search results smartphone, in addition to the competition results which depend on geolocation. These misconfigurations lead on average to a loss of traffic by 68%.
And indeed, the so-called "responsive" sites would be less prone to generate errors with respect to dynamic sites and separate sites (which would generate more errors). Furthermore, there a few weeks ago we mentioned an announcement that Google had decided to penalize bad redirects on sites that have adopted the "separate mobile site" approach. Explanation: The user clicks on a link, but does not access the desired content. Instead, it is redirected to the mobile site home page (frustrating).
With regard to the responsive design, the problems would be mostly related to the loading time and the size of images.