Twitter: advertising applications are now available for everyone

Twitter launches advertising applications in the world and announced the acquisition of the company TapCommerce.

 twitter Twitter: advertisements of applications are now available for everyone

Recently, Twitter introduced a new advertising product aimed developers and application vendors. As Facebook does, the microblogging platform began posting advertisements encouraging users to install client applications. But until now, the product was in beta and was restricted to a few partners, including Lyft and Electronic Arts.

Twitter has just announced the official launch of its product which will now be available worldwide and for all clients. If this news is not necessarily happy users, be aware that this is an opportunity for Twitter to generate large revenues, results of Facebook being shown quite encouraging and knowing that Twitter does not yet achieves profits.

In terms of pricing, Twitter announced that it will be based on the "cost-per-click-app" model, allowing partners to realize good returns on investment.

Obviously, these new ads will be targeted s Twitter. Among the parameters, there is interest, geolocation, the keywords, as well as demographic information.

Twitter buys TapCommerce (perhaps 100 Millions of dollars)

Besides the launch of this new product, Twitter also announced the acquisition of TapCommerce. If the microblogging platform has not revealed the cost of acquisition, rumors suggest a $ 100 Million.

TapCommerce specializes in "redirect" and "re-engagement" on mobile platforms. To be more explicit: if Twitter already allows its customers to encourage users to install new applications, know-how TapCommerce could help to encourage them to use applications already installed.

On its website, claims TapCommerce printing 15 billion traded per day, and a network of 50,000 mobile applications that display their advertisements.

In any case, we continue to observe the efforts of Twitter to monetize its service , even more since the company's IPO . The most notable was undoubtedly the acquisition of MoPub.