Ello promises a social network without advertising

By now, you've probably heard something about Ello, a new web platform only available by invitation at the time of this writing.

Ello is a nascent social network ready to accommodate all users dissatisfied exploitation advertising and data produced by the larger sites . Proclaimed as the anti-facebook, it is clear that the concept of being "clean" and "free" of advertising will enable it to gather much attention from lovers of privacy, particularly following a crackdown on Facebook using false names. The only drawback, and as mentioned above, is that right now the social network is by invitation only, and you'll need to wait your turn to start using Ello.


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"Your social network is owned by the advertisers" , raises the obvious to Ello. "Every publication you share, every friend you're doing, and every link you follow are monitored, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that is bought and sold. We believe that there is a better way to do that " , it said afterwards.

Still in beta, Ello is currently a work in progress progress . According to the list of the latest features, know that you'll be able to download content, comment on posts and talk with other people who use the platform. But there is nothing fancy like a news feed or an appropriate system of notification. Interestingly, you can divide the people you follow in "Friends" and "Noise", making it easy to manage your work flow. Handy if you want to be with your "friends", and most talkative and unknown there "Noise."
Creators have a long list of new features, including mobile applications and other privacy settings. But the timing of these updates is not clear.

"We believe boldly" , it said in the help pages of the site. "We believe that a social network can be a tool of empowerment. Not a tool that deceives us, coerced or manipulated - but a place to connect, create and celebrate life. You are not a product. "

But without all those ads, how will they make money? Ello wants to offer basic functionality for all, and extras will be reserved for premium members, so you can use it without paying a euro.

Meanwhile, the sudden popularity has fueled the interest of the nascent social network . Several news Ello claim that increased from 4000 requests more than 30,000 per hour. Although the numbers are unofficial, the network would have received so many requests that it had to temporarily limit the ability of users to send.
's most enterprising site users benefit from the situation, as we see dozens of flower invitations to the beta on eBay, with prices ranging from $ 5 to $ 150.

While this is still a mystery as to what is behind the sudden increase in the popularity of the site (launched in March), several news say that this is related to the recent outcry over the policy change Names Facebook.
Anyway, it is too early to say whether Ello can make a dent in the number of users of Facebook and Twitter, but it's an intriguing new position on what a network office may be.
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