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Facebook has "reconstructed" the Atlas advertising platform. Google Does it have anything to fear?
There are some days, rumors of the imminent evoked an online advertising platform developed by Facebook launch that Google will face head on, by placing advertisements on other sites and applications (other than Facebook).
And today, Facebook introduced the new Atlas or rather, "Atlas by Facebook." Atlas is a reminder service that was acquired by Microsoft in Facebook there one year. So this is indeed a boost. But this time, the number one social networking armed service for online advertising 2.0.
According to the publication of Facebook blog, Atlas was "reconstructed" to face the new challenges of marketing.
What is he exactly?
First, the new Atlas is to be "based on people." If the expression may seem ambiguous, here's how it's explained: "The cookies do not work on mobile, are less precise demographic targeting and can not easily be measured accurately and tunnels purchase through browsers, devices or in the offline world. Based marketing people (people-based marketing) solves these problems " .
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In essence, as users move easily from one computer to a smartphone (or tablet), Facebook's platform will help advertisers target "real people" across different devices. Similarly, Atlas would also be able to link online campaigns with offline sales, which will measure the real impact of these campaigns.
The first partner who signed with the new Atlas is the Omnicom agency, including Intel and Pepsi are among the clients. For publishers, it would seem, however, that the entry is a little more "select" than Google.