The hotel group IHG (InterContinental) make an interesting and well thought out points-based Web strategy and free internet in all its facilities.
If you are talking about hotels and travel, it may be that the acronym IHG does not tell you much. But if I tell you "InterContinental Hotel» Holiday Inn or I'm sure you already speak it a little more, being an acronym IHG InterContinental Hotels Group, period.
I mention to you is that the venerable hotel chain located mainly on the high-end niche deployed for some time a web / digital strategy rather interesting, and it was suggested I try a little the device via a set of operations on the site to see what it is. For this, the group has awarded me points that make a real book in the institution of my choice, limited availability of course.
"Rewards" convertible in a few clicks to many service issues
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The entrance is through the site IHG.com or directly screw the loyalty program Club Rewards IHG , in place for a decade, but has been completely redesigned (and renamed) recently. Feature of this program and works exactly like the "miles" of airlines: you collect points throughout your stay, and you can then spend nights in hotels. But the program does not stop there since the points are convertible into reaped multiple benefits under agreements with many services and brands.
Thus, with the IHG Rewards Club program, it is possible to obtain "Digital rewards" such as books or digital magazines, software or video games, but also many other goods such as wine, gift certificates Ikea or Marionnaud, tickets to major airlines, or car rentals. It is also possible to exchange or offer points. Most original, it is also possible to make a donation of its points to charity, Shelter in a Storm .
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