In a decision as disappointing as surprisingly, Apple's CEO, Tim Cook, said his company does not disclose sales figures for its new smartwatch after its launch early next year.
See also : Oppo N3 the exploded view reveals more details of the camera
That's right, the technology titan has decided to change the way it reports its sales figures, together with Watch the Apple iPod, Apple TV, and accessories in a new category called "other income" . However, sales for the iPhone, iPad and Mac computers will continue to be reported separately.
This choice on the part of the Cupertino suggests Apple has serious concerns about whether his future device will be a hit with consumers. But Cook insists the business decision that it "has no expectation about the product".
During a conference call with analysts on Monday, announcing the latest round of financial results of the company, Apple boss added: "I'm not worried about the sales figures that Apple Watch our competitors would love to have ".
Of course, if the smartwatch sells thousands, you can be sure that the company will communicate sales . In fact, Tim Cook said that decision could change in the future.
Watch The Apple brand's first foray into the Cupertino company in a new product category since Tim Cook replaced Steve Jobs as CEO three years ago. In other words, the first digits of the smartwatch could be an indicator of whether the company is still at the top of the list in terms of innovation.
But even without official sales figures, consumer reaction to the new device will emerge over time, and we should have a pretty clear idea if the long-awaited Apple Watch will be a success or a failure.
See also : Oppo N3 the exploded view reveals more details of the camera
That's right, the technology titan has decided to change the way it reports its sales figures, together with Watch the Apple iPod, Apple TV, and accessories in a new category called "other income" . However, sales for the iPhone, iPad and Mac computers will continue to be reported separately.
This choice on the part of the Cupertino suggests Apple has serious concerns about whether his future device will be a hit with consumers. But Cook insists the business decision that it "has no expectation about the product".
Of course, if the smartwatch sells thousands, you can be sure that the company will communicate sales . In fact, Tim Cook said that decision could change in the future.
Watch The Apple brand's first foray into the Cupertino company in a new product category since Tim Cook replaced Steve Jobs as CEO three years ago. In other words, the first digits of the smartwatch could be an indicator of whether the company is still at the top of the list in terms of innovation.
But even without official sales figures, consumer reaction to the new device will emerge over time, and we should have a pretty clear idea if the long-awaited Apple Watch will be a success or a failure.