Google is creating its own mobile messaging application, in the same vein as platforms like WhatsApp, Line, and Viber. The news comes from India Economic Times, and the article states that the search giant will push its application next year for the Indian market and other emerging markets. If you're wondering what's wrong with Hangouts, then there is an essential difference between the two: the new Google Mail application will not need a connection to a Google account.
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Google Apps most popular, such as Google+, Gmail, and Google Play Store, require the user to have a Google account. Although somewhat restrictive, this can be a problem if Google does not have a large presence in the market. There is also the case for people who do not necessarily want to have a Google account.
Possible Google's decision to offer a cross-platform application, may have been influenced by the recent acquisition of WhatsApp Facebook, and his desire not to lose ground in emerging markets. For example, WhatsApp has 65 million users in India alone, and the new owner Viber considered a major international expansion. We have recently seen this strategy from another manufacturer, since he left his BlackBerry BBM application in the hands of all, dealing mainly with countries such as Africa. Application Messaging Google could include a multi-language support, giving it greater impact. Indeed, in order to attract as many people as possible, the application could be localized and exist in several versions.
Besides this, it would be free , and that in contrast to WhatsApp which costs 53 rupees (68 cents) per year after the first year. This will put her in competition with the free - and feature rich - Line application.
There is no official confirmation from Google, but an unnamed source told the Economic Times that the new application will be launched in 2015.
See also : Facebook: The Like button lands on mobile applications
Google Apps most popular, such as Google+, Gmail, and Google Play Store, require the user to have a Google account. Although somewhat restrictive, this can be a problem if Google does not have a large presence in the market. There is also the case for people who do not necessarily want to have a Google account.
Besides this, it would be free , and that in contrast to WhatsApp which costs 53 rupees (68 cents) per year after the first year. This will put her in competition with the free - and feature rich - Line application.
There is no official confirmation from Google, but an unnamed source told the Economic Times that the new application will be launched in 2015.