Marketing: Facebook launches new location-based targeting

Facebook is launching a new advertising product for local shops and will be based on the geolocation of users.

Facebook is a war machine when it comes to advertising online ed. In addition to implementing Audience Network , which allows developers to monetize their apps through targeted Facebook Ads, the number one re social networks has also just launched a new advertising offering for shops.

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The difference?

Currently, when you start a Facebook campaign, you can choose targeting settings such as gender, age, city or areas of interest. This system is already very efficient and the amounts raised by Facebook through the advertisements are there to convince us that its products appeal to advertisers.

But when you are promoting (for example) of your restaurant on Facebook, you have beautiful configure your targeting, but it may be that you only reach people located 20 kilometers or more from your institution (even if they know that the restaurant is) are not really likely to become customers.

With the new Facebook advertising product, the approach is "  to Foursquare  "and should achieve more immediate conversions. To enjoy the announcer goes on this page , the product selected "  Local awarness  . " He will be asked to enter the location of the establishment, the geographical scope it wants to give its advertising and some other parameters. It is possible to add a "Call to Action" button on advertising, for example to show the path to the user who is not supposed to be away from the property.

Once done, the pub will then be displayed on the screens of Facebook users (targeted) whose recent geolocation is not far from that of the institution to promote.