You can now monetize your apps with Facebook Ads

Advisories for developers applications . It is now possible to display Facebook ads (theoretically more targeted) in your apps.

Remember, in April, Facebook unveiled its Audience Network program . For those who do not remember, this is a program that allows application developers (iOS and Android ) to display advertisements on their Facebook apps and therefore earn money through celles- thereof.

This time, the product is officially released its beta phase and developers can register at this link . Among the partners already show Facebook ads, there are Shazam, Deezer or Zynga. Glu, another editor that already uses Audience Network, says that through the program of Facebook, he was able to multiply by two CPM. As for Shazam, it would have been a 37% increase in advertising revenues through Audience Network.

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If the news will certainly not please the users, Audience Network could be the new gold mine for publishers and application developers. Because, Audience Network uses the power of Facebook ads (think very precise targeting) but on other applications.

Show correct ads to the right person at the right time can optimize performance, whether on the part of developers and advertisers. War between AdMob and Audience Network (the product offered by rival Google) is so declared.

Regarding the ads that will appear on applications, Facebook now offers banners, full screen and an API to display advertisements "native" ads.

Also remember that a few days ago, Facebook had formalized the new version of its Atlas platform (by Facebook), which intensifies rivalry advantage that there is between Facebook and Google in the web marketing industry.