Another proof that Facebook is about to become the new YouTube

Facebook is testing a new way of presenting the videos on the pages and intends to deploy in a few weeks.

This year, Facebook has greatly developed its video capability with advanced statistics, a frame counter or self-play. All the efforts of a number of social networks have already paid since between May and July, the number of video views per month increased by 50% and in September he announced that his videos were seen more than a billion times per day.

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Rumours also mention discussions between Facebook and YouTube stars . And recently, Google has even decided to be more generous to the elite of its creators so that they do not make stealing from other platforms, including Facebook.

It has also recently concluded an agreement with the NFL American league to monetize Facebook videos. Unlike the pre-roll, this new advertising format is automatically read after reading a short video of the NFL. For now, it comes to video commercials for the US operator Verizon and revenues are shared between Facebook and the NFL.

Pages that look like YouTube channel

The novelty is the new design that Facebook is testing for the video section pages. As we mentioned above, they already have views of meters and advanced statistics. In addition, Facebook has arranged the algorithm of the news feed to give more visibility to video content.

So far, the video section of a Facebook page looks like this:

But soon it will look like this:

If you spend much time on YouTube, the new format necessarily tell you something. According to TechCrunch, Facebook has already confirmed that it is currently testing the new design of the video section on some pages and intends to deploy in a few weeks.

The new video section is noted that allows pages to choose content to highlight that appears in a larger size next to comments.

The pages can also combine videos into playlists that will be presented in the video section .

And finally, each video will be presented with the duration, the number of likes and the number of views.

In essence, the video section will soon look like the page of a YouTube channel. And knowing that Facebook already experimenting with a way to monetize the videos and share revenues with the creators, the Facebook-YouTube rivalry in the field of online video may be even more interesting.