New Fundraisers Snapchat is now worth $ 10 billion

Snapchat continues to rise with a round that flirts 500 million. The valuation is soaring.

The meteoric rise of Snapchat is far from being ephemeral if we stick to the new round table conducted by the California company that publishes an ephemeral sharing application photos and videos.

According to a completed document to the attention of the SEC (the stock market watchdog in the United States) available on December 31, she completed a fund raising 485.6 million dollars.

If one believes indiscretions Bloomberg , among the 23 investors include Amazon and Yahoo. The CEO co-founder Evan Spiegel, masterminded by information leaks on projects his company amid Sony Hack, remains tight-lipped about the names of the new investors who support.

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We do however know a number such as Chinese group Alibaba Internet or venture capital firms Kleiner Perkins Caufield & Byers (KPCB) and General Catalyst Partners.

Since the start of Snapchat activities in 2011, Crunchbase evokes an aggregate amount of approximately $ 650 million raised.

Snapchat would now valued $ 10 billion, says TechCrunch (one already mentioned level in late August by the Wall Street Journal). The she will join the startup firmament next to Uber (VTC application, USA) and Xiaomi (smartphone maker, China), valued respectively at 40 and 46 billion?

Recall that in November 2013, Snapchat had rejected the advances of Facebook who sought to gain the community application for $ 3 billion.

The membership base continues to swell: 200 million monthly active users (and more than 700 million "snaps" ephemeral generated daily).

But how to monetize the company's activity? It's the advertising that should transform the start-up cash machine. It will make its appearance in "Our Story", a section unveiled last June. It has been operating on the theme of the New Year's Eve. This documentary format allowed to aggregate users snaps (on volunteering) posted during the night of New Year's Eve.

But it remains to transform the test by increasing the anchor advertising model. This is the task for Mike Randall, who has just been poached from Facebook ....