A new acquisition, which will beneficial to 2 million advertisers on Facebook as expected

Facebook acquires a company specializing in shopping to improve its advertising products.

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Do you think the targeting of advertising on the newsfeed of Facebook is he effective? In any case the number of social networks is not yet satisfied. The proof is that it has acquired a company called TheFind, which operates a search engine for shopping, with over 5 million indexed products.


As explained by our colleagues at Search Engine Land, TheFind allows users to link the service to their Facebook accounts, which provides more relevant results based on "Like". It also has a special algorithm that identifies the most popular products.

Following this acquisition, TheFind is stopped and its technology and know-how will be in favor of Facebook to "make the experience of Facebook ads more relevant and better."

Facebook ads are already widely used. There are a few weeks, the number one social network announced it had registered over 2 million advertisers and for the occasion, he launched a new advertising management application.

Otherwise also know that Facebook has already begun to encroach on the territory of Bon Coin.
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