A page and a few bends for a fun advertising campaign and well thought out.
See This : Apple wants to make your iPhone waterproof - one day
It is quite a long time since our sites were only optimized for web browsers on our computers. Very far, even. With the explosion of mobile technologies, they must be at least as legible on the screens of our tablets or our smartphones.
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Sacred headache for publishers and other developers / integrators, certainly, but life is well made and Responsive Design just keeps optimal reading experience on most terminals on the market.
An original campaign designed by Ogilvy & Mather
The Correio da Manha has also just reached the milestone by launching a new version of its website. If this name is unknown to you, it is quite logical because this newspaper is mainly present in Portugal.
Anyway, he launched a very original campaign to promote this new version.
A campaign developed by Ogilvy & Mather, which is entirely based on ... a newspaper page. A page with the new version of the site, of course. No break three legs to a duck, I grant you, but the best is yet to come.
Yes, because just fold this page several times on itself to simulate different displays. A first time for the tablet version, a second for the smartphone release. And not always in the same direction, because it would not be fun otherwise.
While this is true, this campaign goes straight to the point, but you know the famous saying: the simplest ideas are often the best. Don Draper would probably agree with me, too.
See This : Apple wants to make your iPhone waterproof - one day
It is quite a long time since our sites were only optimized for web browsers on our computers. Very far, even. With the explosion of mobile technologies, they must be at least as legible on the screens of our tablets or our smartphones.
Sacred headache for publishers and other developers / integrators, certainly, but life is well made and Responsive Design just keeps optimal reading experience on most terminals on the market.
An original campaign designed by Ogilvy & Mather
The Correio da Manha has also just reached the milestone by launching a new version of its website. If this name is unknown to you, it is quite logical because this newspaper is mainly present in Portugal.
Anyway, he launched a very original campaign to promote this new version.
A campaign developed by Ogilvy & Mather, which is entirely based on ... a newspaper page. A page with the new version of the site, of course. No break three legs to a duck, I grant you, but the best is yet to come.
Yes, because just fold this page several times on itself to simulate different displays. A first time for the tablet version, a second for the smartphone release. And not always in the same direction, because it would not be fun otherwise.
While this is true, this campaign goes straight to the point, but you know the famous saying: the simplest ideas are often the best. Don Draper would probably agree with me, too.