Google launches targeted advertising on television, in the city of Kansas City. Advertising still has a bright future ...
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While Google's business model is based on advertising on the internet and one can say that it succeeded very well in the search engine. For a few months the Mountain View company is another advertising industry, the targeted advertising on television. The first American city has just started to receive the new type of pub.
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Google extends targeted advertising on TV
Always in search of growth, the giant Google has understood that he had to get out of an advertising model only focused on the Internet. It is in this context that the Mountain View company has been working for several months on systems capable of delivering targeted advertising on all types of screens (TV, Refrigerator, screen in the car and even to home automation console) .
Targeted advertising is like the holy grail of Google, because he knows that the financial windfall generated by advertisements that personally affects each individual is measured in tens, even hundreds of billions of dollars. Google recently began offering this service in the city of Kansas City, to conduct a test and there is no doubt that the targeted advertising system democratize very quickly. Only subscribers to the Google Fiber (Google Fiber) are affected by this novelty.
A new source of revenue
Kansas City residents can therefore receive ads based on their historical or according to their whim on their television or on any screen. Google says, however: " They will be seen for existing commercial breaks at the same time as national commercials for the direct and recorded on digital video programs ". Pubs therefore not appear unexpectedly. In addition, the US giant says it is possible to disable this feature easily.
Google as advertisers would be winners, as this would reduce the cost of advertising, while increasing the conversion rate. Inestimable boon, which already seems interested in Samsung, since the manufacturer has announced work on a similar system for its SmartTV
See This : On-body protection: the new smart protection Google
While Google's business model is based on advertising on the internet and one can say that it succeeded very well in the search engine. For a few months the Mountain View company is another advertising industry, the targeted advertising on television. The first American city has just started to receive the new type of pub.
Google extends targeted advertising on TV
Always in search of growth, the giant Google has understood that he had to get out of an advertising model only focused on the Internet. It is in this context that the Mountain View company has been working for several months on systems capable of delivering targeted advertising on all types of screens (TV, Refrigerator, screen in the car and even to home automation console) .
Targeted advertising is like the holy grail of Google, because he knows that the financial windfall generated by advertisements that personally affects each individual is measured in tens, even hundreds of billions of dollars. Google recently began offering this service in the city of Kansas City, to conduct a test and there is no doubt that the targeted advertising system democratize very quickly. Only subscribers to the Google Fiber (Google Fiber) are affected by this novelty.
A new source of revenue
Kansas City residents can therefore receive ads based on their historical or according to their whim on their television or on any screen. Google says, however: " They will be seen for existing commercial breaks at the same time as national commercials for the direct and recorded on digital video programs ". Pubs therefore not appear unexpectedly. In addition, the US giant says it is possible to disable this feature easily.
Google as advertisers would be winners, as this would reduce the cost of advertising, while increasing the conversion rate. Inestimable boon, which already seems interested in Samsung, since the manufacturer has announced work on a similar system for its SmartTV