The watch developed by Apple is not a simple object connected geek, its designers also want to make it an object of fashion.
See This : Affected sites by the flaw "Freak", including the FBI and the White House
Last fall, Apple announced work on a connected watch : Apple Watch.
Its official launch is expected soon for March 9. Meanwhile, much of the brand communication at the apple has been directed to the fact that Apple Watch will wear a trend and fashion.
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Tim Cook and his team want to make their subject not only for iDevice geek, but also an essential accessory for the fashion. They seem poised to make a bet ...
the IF Design Award 2015 Golden Apple Award for his Apple Watch
The IF Design Award is the equivalent of the Oscars for design. The 2015 edition has crowned the watch Apple in the "product" category. It is above all the harmonious combination of noble materials like leather, steel or gold with high technology, without forgetting a sober, elegant and refined, which has enthused the jury.
Degree of innovation, ergonomics or safety were among the other criteria to evaluate the product. A prestigious award for the Apple Watch that should propel objects in the fashionable in the coming months.
The Apple Watch as a fashion accessory in 2015
Apple's communication about its future watch was facing its technological capabilities and applications like opening the door of his car, from his hotel room or pay shopping. But looking more closely, another form of communication, more subliminal, was set up in parallel and oriented fashion into a trend object.
The first public presentation of the show was held at the Fashion Week in Paris, photographs of the first models were very neat and promotion via advertisements began a few weeks in fashion magazines obviously. Even before its official launch Apple has managed to make his shows in addition to a connected accessory, a real fashion accessory, which should earn him a commercial success.
See This : Affected sites by the flaw "Freak", including the FBI and the White House
Last fall, Apple announced work on a connected watch : Apple Watch.
Its official launch is expected soon for March 9. Meanwhile, much of the brand communication at the apple has been directed to the fact that Apple Watch will wear a trend and fashion.
Tim Cook and his team want to make their subject not only for iDevice geek, but also an essential accessory for the fashion. They seem poised to make a bet ...
the IF Design Award 2015 Golden Apple Award for his Apple Watch
The IF Design Award is the equivalent of the Oscars for design. The 2015 edition has crowned the watch Apple in the "product" category. It is above all the harmonious combination of noble materials like leather, steel or gold with high technology, without forgetting a sober, elegant and refined, which has enthused the jury.
Degree of innovation, ergonomics or safety were among the other criteria to evaluate the product. A prestigious award for the Apple Watch that should propel objects in the fashionable in the coming months.
The Apple Watch as a fashion accessory in 2015
Apple's communication about its future watch was facing its technological capabilities and applications like opening the door of his car, from his hotel room or pay shopping. But looking more closely, another form of communication, more subliminal, was set up in parallel and oriented fashion into a trend object.
The first public presentation of the show was held at the Fashion Week in Paris, photographs of the first models were very neat and promotion via advertisements began a few weeks in fashion magazines obviously. Even before its official launch Apple has managed to make his shows in addition to a connected accessory, a real fashion accessory, which should earn him a commercial success.