5 tips to improve your social media strategy with Google Analytics

You are community manager and you manage a website? 

See This : Good news, Google Analytics is available on iOS!

You probably already use tools such as Buffer or SumAll to measure your impact on the social networks. But Google analytics can also help you improve your approach. Here are 5 criteria to follow to boost your online presence!


1. The most interesting content to share on social media

Go Acquisition> Social Networks> Landing Page . Here you will find over time, links that were clicked on most social networks. This will give you a good idea of content you should share or not in the future. If you want to know how many times a page has been viewed, go to Behavior> Site Content> All pages and use the search field to filter the page or pages that interest you. Also take a look at the bounce rate , ie the number of people who left your site without consulting a second page. Social media is a good gateway to your site but if they consult only one page is that you can probably improve your approach. Well, you won an appointment with the designer of your website to discuss! In ideas to decrease the bounce rate, you can for example, at the bottom of each page, provide the user to view pages on the same subject.

2. Social media that generate the most traffic

Go Acquisition> Social Networks> Social Networks referrers . Here you will find social media that generate the most traffic. This will give you an idea of where you need to put energy or not. Note however Instagram is not on the list. If you want to monitor the activity of this channel, I advise you to include a link bit.ly Instagram in your bio to be able to more easily track the number of people who clicked on your link. But beware, say "we received 10,000 visits through Facebook is not sufficient 'to quantitative analysis, it will add qualitative analysis. Why have people clicking a link on Facebook? For a customer spoke ill of you? Or rather because he was glowing? The reputation of a brand is also on the social networks recalled Bernard Quenon of SEBIO in this article  and to measure reputation, one can not rely on encrypted data.

3. The topics of greatest interest to visitors

There are several ways to identify the content that interests people visiting your site. For example you can watch what words they typed into the search engines to get on your screen: Acquisition> Search Engine Optimization> Queries.  Or you can watch as the words they type into the search engine of your site site via Behavior> Site Search> Search Terms  you will know which topics most interest to your community and on what you should.

4. Visitors in real time

Many users are addicted to the "Real Time" feature offered by Google Analytics . It allows to see live how many users are on your site, they visit, where they come from, how they connect, etc. This page be interesting to use when you post a message on social media to see what the impact of it.


5. Dashboards to make your life easier

The easiest way to follow a wink all the criteria of your choice is to use the dashboards. You can set monitoring criteria of your choice and it will be easier for you to do your reporting. By clicking on Dashboard> New Dashboard , know that you can download that are already set. For community managers, "Social Media Dashboard" will be very useful! You can among other know what percentage of new visitors you have acquired through social networks and even what revenue you've generated through them in case you're an e-commerce store. Consider setting a regular sending of the report by e-mail to make your life easier.


Are monitoring these elements regularly. You can then adjust your social media strategy based on the objectives you pursue. And you, how do you use Google analytics to improve your impact on the social networks?
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