Tip: use filters to increase the commitments in your photos

Use filters on photos usually used to increase the commitment rate.

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For brands, be present on social networks, mainly Facebook, has never been more important. At the same time, with the overall decline in organic reach on Facebook, it has become more than essential to optimize publications.


And also, if you publish images quite often, here's a tip that comes from Yahoo Labs, which analyzed the interactions of more than 7 million public photos on Flickr: use filters.

Indeed, their analyzes Labs researchers concluded that "the filtered pictures are 21% more likely to be seen and 45% more likely to be liked or commented» .

Although the study was conducted on Flickr, it is assumed that these findings can still be used in other contexts (eg on Instagram or Facebook).

Yahoo Labs also highlights the fact that all filters do not affect the level of commitments in the same way. For example, filters that increase the contrast and correct exposure can help benefit. Also, filters that provide a heat effect are generally more useful than those with the opposite effect.
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