We have known for some time that Apple plans to launch a new music streaming service, but until today, it was not official. Now it is (almost). Indeed, Sony Music CEO Doug Morris, told participants at a conference in France, midem, "that [Apple Music] happen tomorrow" , according to VentureBeat.
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While this statement was league yesterday, it is logical that it refers to the WWDC, the Worldwide Developers Conference that Apple organizes from today until 12 June and will gather thousands of developers in the US, specifically in San Francisco.
Thus, Apple Music should be a substantial part of the keynote from Apple boss Tim Cook. We expect that the service is designed on the Beats Music service, which Apple acquired last year after the acquisition of Beats for $ 3 billion.
Unfortunately Morris did not enter into details on what Apple will offer Music and present, so we are still waiting for confirmation about prices and options, to see whether or not there will be an offer Free (probably not).
The bar is high
However, Morris was happy to discuss the reasons why Sony has joined the initiative of the Cupertino giant. "What Apple has made to that? Well, they have $ 178 billion in the bank. And they have 800 million credit cards in iTunes " , he said.
"My feeling is that Apple will promote this project like crazy, and I think it will affect the business of streaming" , Morris added. "This is the beginning of an incredible moment for our industry " he concludes.
I will of course convey you all the information of the WWDC 2015 tonight at 19 pm, French time. Be on time!
See also : Android M would have a theme engine
While this statement was league yesterday, it is logical that it refers to the WWDC, the Worldwide Developers Conference that Apple organizes from today until 12 June and will gather thousands of developers in the US, specifically in San Francisco.
Thus, Apple Music should be a substantial part of the keynote from Apple boss Tim Cook. We expect that the service is designed on the Beats Music service, which Apple acquired last year after the acquisition of Beats for $ 3 billion.
The bar is high
However, Morris was happy to discuss the reasons why Sony has joined the initiative of the Cupertino giant. "What Apple has made to that? Well, they have $ 178 billion in the bank. And they have 800 million credit cards in iTunes " , he said.
"My feeling is that Apple will promote this project like crazy, and I think it will affect the business of streaming" , Morris added. "This is the beginning of an incredible moment for our industry " he concludes.
I will of course convey you all the information of the WWDC 2015 tonight at 19 pm, French time. Be on time!