Google wants to reduce the incidence of accidental clicks on its ads

Good news for advertisers and mobile users.

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Is you ever accidentally click on an advertisement on a mobile site or application? According to a study, 50% of clicks on advertisements would be accidental. For users it is irritating and for advertisers who ordered the commercials, it's losing money for nothing.


In order to improve the quality of its ads and clicks on them, Google has decided to block the clicks on advertisements in certain situations:


>> Clicks that occur near the edge of an image. According to Google, the level of mobile advertising images, it would have found that its borders places where accidental clicks occur frequently. And now, the user must click on a central part of the pub for the click is validated.

>> Clicks on the icons of the applications being promoted. When you see ads like this, it is quite possible that you click the application icon that you want then click the close button. Now click on the icon, given its proximity to the button will not be considered. You must click on the Install button.

>> Google also decided to make "clickable" ads only seconds after their displays.

That should still improve the quality of our navigation.
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