Twitter unveils new Lightning project to improve the quality of certain content, it enters a phase of recruitment of editors and journalists to make content curation.
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The content curator is in some ways a copywriter who writes without creating content, but naturally that sorts the contents in order to enrich information by organizing contents, commenting on and contextualizing them with other items popular. This is precisely what wants with his Twitter Lightning Project
Twitter: journalists or editors to make content curation
The Lightning project is actually a way to highlight important information, more logical or humane way through the curation of content. This is a complex job, no robot is able to achieve, so why Twitter is through a recruitment phase of editors, journalists and content curators.
Kevin Weil, head of products at Twitter, told the press: " This will cover everything that can be interesting. This may include current content, breaking news, entertainment, sports as well as cultural events. But it is difficult to discover. As a user, you need to scramble up and go find the best content. But we can do it easily and package it so rich . "
7-10 subjects highlighted daily
The role that these content curators will have to play is to create thematic lists on topics by filtering thousands tweets and selecting only the best and most popular. A kind of editor working tweets. With this strategy, so the micro-blogging network hopes to interest more users, loyalty and therefore increase the rate of re-tweet and commitment. The draft provides that Lightning 7-10 topics will be highlighted daily on Twitter using this technique on very hot news topics.
For the moment, no date has been on the launch of this new feature, but we know that these flows will also be shared on websites, which should generate significant influx of term visitors.
See This : Twitter will now automatically play videos in your timeline
The content curator is in some ways a copywriter who writes without creating content, but naturally that sorts the contents in order to enrich information by organizing contents, commenting on and contextualizing them with other items popular. This is precisely what wants with his Twitter Lightning Project
Twitter: journalists or editors to make content curation
The Lightning project is actually a way to highlight important information, more logical or humane way through the curation of content. This is a complex job, no robot is able to achieve, so why Twitter is through a recruitment phase of editors, journalists and content curators.
Kevin Weil, head of products at Twitter, told the press: " This will cover everything that can be interesting. This may include current content, breaking news, entertainment, sports as well as cultural events. But it is difficult to discover. As a user, you need to scramble up and go find the best content. But we can do it easily and package it so rich . "
7-10 subjects highlighted daily
The role that these content curators will have to play is to create thematic lists on topics by filtering thousands tweets and selecting only the best and most popular. A kind of editor working tweets. With this strategy, so the micro-blogging network hopes to interest more users, loyalty and therefore increase the rate of re-tweet and commitment. The draft provides that Lightning 7-10 topics will be highlighted daily on Twitter using this technique on very hot news topics.
For the moment, no date has been on the launch of this new feature, but we know that these flows will also be shared on websites, which should generate significant influx of term visitors.