Twitter will now automatically play videos in your timeline

After introducing its own video hosting service last January, Twitter has finally launched the autoplay videos for native to the platform. Before now, users had to go through multiple steps to start playing a video in their timeline. It was a very frustrating process, especially during the live event.

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Starting today, on iOS and Web (update to Android arrives), users will see videos, Vine, and GIF be automatically launched when they parade in their timeline . However, sound will not be played unless the user taps the video, where the video is rotated to landscape mode. This is an especially good idea for those who love discreetly check Twitter quietly. In the case of a GIF image, no sound will be available, and users do not have to panic.

Although this new functionality is welcomed with open arms by many users and advertisers on Twitter, it will not be accepted by everyone. Moreover, it is perhaps the only thing you hate most about your Facebook news stream that is about to make its appearance on Twitter.
However, you must credit to Twitter on it, because that users are allowed to return to the old experience if they wish . Indeed, you have the ability to disable auto play all the time, or only when you are not connected to a Wi-Fi network. Very handy when the data plan comes dangerously close to the limit is not exceeded.

For better and for worse
This feature is perhaps not revolutionary, but it is a necessary feature for Twitter, given its lack of growth, and the need to maintain overall monetization strategy in place. Videos should read automatically make brands and advertisers happy , even if all the users are not satisfied with the development.

The craze AutoPlay has become a growing trend on the social networks to make the consumer faster and viral videos, and increase revenues from advertising. After Facebook and Instagram, Twitter had to spend there. This is now done.
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