Facebook wants to allow pages to have a shopping section that will be a mini-site online business and will enable the user to make purchases without leaving the social network.
See This : Logitech abandons the 'tech' to become Logi
Following the updates that Facebook has made to boost its video platform, the pages now have video sections that recall the YouTube pages.
And also the number one social networking may soon also enable administrators to set up a section "shop" that will give users the opportunity to make purchases online directly on the pages, without leaving Facebook.
This is not a secret, Facebook is interested in e-commerce. There is one year, we learned that the number of social networks was testing a "buy" button to include on publications and allows users to buy products without leaving the site.
And today we know that it also wishes to propose a section "shop" for Facebook pages that will, as explained Buzzfeed our colleagues, to set up mini-sites online business.
The existence of this new section is official since according to the information site, the product marketing manager of Facebook, Emma Rodgers, they would have explained that with this new section to the pages, the social network will give merchants the opportunity to show their products.
According Buzzfeed The shop section is still in the testing phase, but some online stores already would have buttons "buy" through which the whole process takes place on Facebook.
Such a strategy might well be winning for the social network. If this new section "shop" represents a first for this one, it should be noted that social networks already play a very important role in online commerce industry through their referrals roles. For example, according to Business Insider, from social networks as referents for online commerce sites increased by almost 200% between 2014 and 2015 in the United States.
See This : Logitech abandons the 'tech' to become Logi
Following the updates that Facebook has made to boost its video platform, the pages now have video sections that recall the YouTube pages.
And also the number one social networking may soon also enable administrators to set up a section "shop" that will give users the opportunity to make purchases online directly on the pages, without leaving Facebook.
This is not a secret, Facebook is interested in e-commerce. There is one year, we learned that the number of social networks was testing a "buy" button to include on publications and allows users to buy products without leaving the site.
And today we know that it also wishes to propose a section "shop" for Facebook pages that will, as explained Buzzfeed our colleagues, to set up mini-sites online business.
The existence of this new section is official since according to the information site, the product marketing manager of Facebook, Emma Rodgers, they would have explained that with this new section to the pages, the social network will give merchants the opportunity to show their products.
According Buzzfeed The shop section is still in the testing phase, but some online stores already would have buttons "buy" through which the whole process takes place on Facebook.
Such a strategy might well be winning for the social network. If this new section "shop" represents a first for this one, it should be noted that social networks already play a very important role in online commerce industry through their referrals roles. For example, according to Business Insider, from social networks as referents for online commerce sites increased by almost 200% between 2014 and 2015 in the United States.