Apple News will open to more publishers

News addicts can already rejoice, because Apple News is about to get a lot more content.

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When the free application was launched in September last year, the technology giant has entered into various partnerships with hundreds of big name publishers such as The New York Times and Washington Post. But in an important movement to compete with current or future competitive services, Facebook, Google or Twitter, the Cupertino giant is deploying publishing tools for media, whether large or small. Among them, Apple would target local newspapers and bloggers to push content into News , reveals Vanity Fair.

Apple News, which comes preloaded on all iOS devices, allowing news junkies to build their own streams based on topics of interest, while a favorite tab allows you to skip all the news offered by a single publisher.

With this change in the application since arriving there six months, users will be able to seek their happiness in a much wider range of content , allowing them to retrieve articles from additional sources to build a stream news more diversified.

A process known
As noted in Vanity Fair, Apple's decision to start with established publishers before opening the doors to smaller players is in line with the usual strategy of the company . For example, with iTunes, the Cupertino began with the content of the majors before offering this opportunity for smaller labels and artists.

Apple's decision to open its application more publishers News is a decision that comes nearly a month after Facebook announced a similar plan for its Instant Articles platform, which also aggregates news, with change taking effect in April.

If the arrival of several publishers on Apple News means more readers, that the Cupertino obviously hope the application will be on track to generate more revenue through advertisements . He also discussed the possibilities of a paywall , to provide greater flexibility to editors on how their content is accessible from the application.
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